Thirty-five years of counsel, trade and capital.
Petronas International helps business owners and private clients work through complex decisions, solve difficult problems and get important transactions moving. Led by Jeroen Reidel, we combine strategic advice with hands-on guidance in business restructuring, international trade and real estate, drawing on a family firm’s experience since 1991.
“Rather than off-the-shelf packages, we design to the individual need — and stay through execution.”
Jeroen Reidel · Managing Director
Your guide when the stakes are high.
When a deal stalls, a business needs a new direction or an international move becomes complicated, Jeroen Reidel helps you work out what matters and what to do next. He brings perspective, challenges assumptions and guides the work from strategy and structure through due diligence, negotiation and implementation.
Petronas International was founded in 1991 by Anton Reidel as a petrochemical brokerage. Jeroen leads the second-generation family firm today, working directly with business owners and private clients on both sides of the Atlantic.
Three lines of work, one standard.
Management Consulting
Hands-on advisory for owners and boards: operating efficiency, restructuring, market entry and expansion, and the transactions that follow. Jeroen works the engagement himself, from first analysis through implementation.
Petrochemical & Travel Retail
Where the firm began. We assist clients with petrochemical brokerage and with their travel-retail (duty-free) needs — sourcing, supplier introductions and terms — drawing on relationships built over three decades across cruise, shipping, hotel and airport channels.
Structuring & Real Estate
Corporate structuring and asset stewardship for private clients and family businesses, designed around the family rather than a template; and real estate investment and brokerage through Kerja Group and our eXp Realty affiliation.
Engagements we take on
Scope is agreed up front. Where a mandate needs a licensed professional — legal, tax, securities — we bring one in rather than improvise.
- Petrochemical brokerage & trade facilitation
- Travel-retail (duty-free) supply
- Corporate restructuring & redevelopment
- Domestic & international expansion
- Transaction advisory — mergers, acquisitions & divestitures
- Financing & capital introductions
- Asset & wealth structuring
- Real estate acquisitions & development
Relationships built over decades.
Organisations we have worked with or alongside since 1991 — as clients, suppliers, counterparties and partners. Some relationships are current, others belong to earlier chapters of the firm; all shaped how we work.
Kerja Group — advisory and real estate.
Kerja Group LLC is the Florida-based affiliate through which we deliver transaction advisory, hotel and commercial due diligence, and real estate brokerage in Florida and Spain. Its client portal keeps the work, documents and next steps together throughout an engagement.
- AdvisoryTransaction advisory and intermediary work for buyers, sellers and introducers across the US and Europe.
- Due diligenceHotel and commercial-asset due diligence, with a structured screening methodology for counterparties and offers.
- Real estateInvestment properties, fix & flip, commercial sales and business brokerage.
- CoordinationA structured client portal for documents, communication and follow-up throughout the engagement.
DealStrand. Built from the work we do.
To keep our own advisory and transaction work organized, we built DealStrand: one private workspace for deal records, contacts, documents, data rooms and e-signatures. It supports the judgment and personal guidance behind an engagement, keeping the detail, communication and next steps together. Launched in 2026 and operated by Kerja Group LLC, it is also available to other advisory firms, investors and developers.
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Start a conversation.
Tell us briefly what you are working on. Engagements begin with a direct conversation with the Managing Director, and we reply within two business days.
Ormond Beach, Florida — United States
Marbella, Málaga — Spain
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